Samsung to launch smartphones priced between Rs 5,000-Rs 15,000
Samsung will launch two smartphones in India this month for
less than Rs 15,000, intensifying competition in the mid-segment mobile
market.
The Korean company, which has a 49 per cent share in India's
smartphone segment, will offer options in local languages to attract
non-English speaking customers.
"We will be launching two new smartphones priced for the
mid-segment market. Every phone from Samsung will have nine vernacular
language options," Samsung Country Head (Mobile Business) Vineet Taneja
said, without mentioning the prices.
However, a company official said the phones may be priced in the
Rs 5,000-15,000 range. Most mobile phones in India are sold in this
price range, including Nokia Lumia 520 and 620, Blackberry Curve, Xolo
smartphones and Micromax Canvas 2.
The Samsung phones will offer access to content and applications
in Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi
and Gujarati.
"The competition now in the smart phone market is how to make the
phone size small without compromising on the screen size," Taneja said.
The company is set to launch its premium high-end smart phone, the Galaxy Note 3, on Tuesday.
Samsung currently offers about 17 smartphones priced between Rs 5,000 (Samsung Star) and Rs 39,000 (S4).
Taneja said the company is focusing on the mid-end to high-end
smart phone market and will provide dual-SIM option in all handsets.
Going forward, you will see more and more dual-SIM phones coming up," he said.
According to telecom magazine Voice&Data, Samsung toppled
Nokia from its leadership position in the financial year 2012-13 with
revenue of Rs 11,328 crore and a 31.5 per cent market share. Nokia's
market share stood at 27.2 per cent.