You'll just LOVE Apple's latest called 'Air'
As expected, Apple refreshed its iPad lineup on Tuesday morning. Unexpectedly, it renamed its top-of-the-line 9.7-inch tablet to the iPad Air.
Seeing as how the MacBook Air has been one of Apple's most successful products in recent years, it's perhaps no surprise that Cook & Co.'s marketing folks decided to borrow some of that branding mojo for their latest iteration of the iPad.
"To make an iPad this thin took a huge amount of work over years," Apple marketing headman Phil Schiller said during today's rollout event in San Francisco.
"The team has just been remarkable in finding every tenth and every hundredth of a millimeter from every level of the system, from the bezel to the multitouch surface to the display and battery and enclosure," he added, calling the slab the lightest full-size tablet in the world.
Wi-Fi has been upgraded to a dual-antenna MIMO implementation of Wi-Fi 802.11a/b/g/n – not 802.11ac – which Schiller promised will provide "up to twice as fast" 802.11n performance; Apple
If you were hoping for greatly improved cameras, however, the iPad Air will disappoint. It still has a 5-megapixel ƒ/2.4 rear-facing iSight camera and a 1.2-megapixel front-facing FaceTime HD camera, as did its predecessor. The iPhone 5s, by comparison, has an 8-megapixel, ƒ/2.2 iSight camera. Schiller did claim, however, that the low-light performance of the iPad Air's FaceTime camera has been improved.
Despite rumors that a gold iPad was in the offing, the iPad Air will only be available in "silver and white" and "space grey and black" – that much gold bling, in our opinion, would have been too much for even the most "look at me" fanboi.
Schiller emphasized the processor and graphics performance improvements of the iPad Air over previous Apple tablets, saying that CPU performance is up to eight times greater than that of the original iPad, and GPU performance as much as 72 times greater.
"This is probably out biggest leap forweard in a full-sized iPad," Schiller opined. Whether or not the market agrees will be discovered in the coming months, but from where we sit the improvements are far from Earth-shattering though welcome, especially the weight reduction and improved performance.
As for the camera? We've always thought that taking photos or videos with an iPad was, well, more than a wee bit silly. ®